Cohn & Wolfe selected MESSAGEbuzz.com to provide a text messaging campaign at Apple’s 2008 MacWorld in San Francisco.

• Hundreds of Macworld attendees opted in to take part in a text to win digital sweepstakes for a products being demonstrated on the Macworld floor.
  
  
• Sweepstakes incentive delivered the right message to the right people while they were on the floor of the conference.
  
  
• The text campaign reached hundreds of participants through their mobile devices in a fraction of the time.
  
  
• Interactive contests, digital sweepstakes, interactive games, text voting and digital coupons are just a few of the options available withMESSAGEbuzz to create a truly custom campaign.

"Text messaging is the preferred channel of communication for many consumers today, especially a younger demographic that's hard to reach via more traditional channels. 

Technology is changing the way we deliver our clients' campaigns and mobile marketing is among those emerging applications,"

On the Fairgrounds website, visitors can sign-up to receive text messages while at the fair.

Subscribers receive:

• Ability to sign up on site through a mobile website.
  
  
• Viral incentive: a unique referral code can be passed between fair goers at each fair, the fair goer receives points towards a prize for each friend they pass the code to.
  
  
• Info alerts, such as reminders of shows or event while at the fair.
  
  
• Coupons (text and graphic) promoting on-site vendors.
  
  
• Mobile surveys both in English and Spanish, during events to solicit feedback from subscribers while at the events.
  

“Each fair attendee who signs up on the fair’s website receives their own referral code. They can then forward that code to a friend, who in-turn texts that keyword to 35350 and the original subscriber receives points for their friend signing up and ultimately a prize based on their points.

This Incentive program enables the client to build a subscriber list.”

Moosejaw Mountaineering, named a Top 50 Retailer by Internet Retailer in 2006, is an outdoor gear and apparel retailer. They offer customers the option to communicate with customer service, track orders and receive witty text messages.

• Shoppers can browse products and apparel, compare prices and purchase, then track the order from their mobile phone or hand-held device.
  
  
• Witty text messages can be audacious and edgy –
  "Someone just told me I look like Ben Stiller, is that good?" More than two-thirds of the customer's who received the message responded!
  
  
• Twenty percent of customers opt-in for order tracking numbers to be sent to their phone.
  
  
• MooseJaw engages young consumers through mobile, web, and viral campaigns and even have customers posting their wares on Youtube.

ABOUT Moosejaw Mountaineering
The company operates six retail locations in Michigan and Chicago, a mail order catalog and six websites, Moosejaw.com, theJaw.com, thaLowdown.com, Moosejawrewards.com, Adventurewatches.com, and CampMoosejaw.com.

Ready to get started? Contact us now.

Find out how we can integrate into your next campaign to increase your client’s brand awareness and improve sales.
Phone 888.900.2899 or Contact Us now.

“Mobile marketing and communication is the perfect way for us to target, reach, and interact with our customers. Mobile devices and text are the preferred form of communication for most of our customers and Moosejaw is using it to interact with our customer base on an individual and personal level."